John Philip Falter is best known for his Illustrations for the Saturday Evening Post Covers and images of frontier life.
He was born in Plattsmouth, Nebraska in 1910. Falter studied art at the Kansas City Art Institute and the Art Students League in New York. He later attended classes at the Grand Central School of Art and studied under George Wright (1873-1951), an illustrator for The Century, Harper’s, Scribner’s, and the Saturday Evening Post.
John Falter began creating illustrations at a young age and sold his first artwork at to Liberty, a pulp magazine at the age of 20. This exposed his talents to other clients such as Gulf Oil Company, Four Roses Whiskey, and Arrow Shirts. Soon he was illustrating for the Saturday Evening Post.
In 1943 while in the Navy, he designed recruiting posters. He also created a series of famous war heroes for Esquire magazine. Other notable publications for which he created illustrations were Good Housekeeping, The Home Magazine, The Ladies Home Journal, Cosmopolitan, McCalls, and Life. In 1976, he was elected to the Illustrators Hall of Fame and in 1978 to the National Academy of Western Art.
John Philip Falter once said that he had never painted a painting that he wouldn’t like to paint again. He always felt there was something he could improve on. John Falter died in 1982 after suffering a stroke.